The Work
Launching the world’s most elevated, luxurious KSA lifestyle brand. Kayanee, born in Saudi Arabia
Moved and Be Moved with the first of its kind collective experience. Born in Saudi Arabia for audiences worldwide, Kayanee brings elevated experiences through luxurious apparel, perfectly formulated nutrition and restore care products, movement, dance fitness and more. I was engaged to design direct the experience and launch.
See www.kayanee.com
Designing the future of smart, connected and sustainable electric boating
Distinctively Scandinavian in design with clean, minimalist lines, X Shore crafts a fusion of software and hardware – practical, smart and beautiful. The X Shore Eelex 8000 driving experience is truly unique, built around the skipper, and bringing the silence of a dynamic, powerful vessel, run entirely on electric energy.
See: www.xshore.com
Digitising a classic – end-to-end Design Direction for Charge Cars’ all electric Mustang
See www.charge.cars
Design directing the world’s foremost connected bike platform for Triumph Motorbikes
Launching the Global Design Language for Europe’s favourite airline
BA’s Design System powers the most visited airline web platform in Europe as well as Apps, Inflight HMI, Digital Comms serving over 50 million visitors annually. I was engaged in successive briefs to reimagine the BA digital experience across premium flyer segments and mobile, launching the DS. Recently, ba.com was rated the top digital experience of all European airlines surveyed. See ba.com
Designing the ultimate electric vehicle experience – physical – digital in harmony
Volta Trucks is revolutioning logistics – the zero emissions electric truck with a global order book. I was engaged in designing the ultimate driver environment, harmoning smart connected fleet services with premium ergonomics and optimised UX across HMI & apps.
See: www.voltatrucks.com
Designing a rich driver-focused experience for the next generation of hypercars – Speedtail
See www.mclaren.com
Design directing HMI UX/UI for ‘the greatest drivers hypercar ever’ GMA T.50 & T.33
Designing a system to power more financial transactions across ANZ than any other
Ensuring Accessibility, Customer Centricity, effective cross-platform Responsive design is core to the growth of Westpac Group brands. Delivering a Global Experience Language has been a multi-year journey I’ve helped lead, pairing thousands of code and design components with robust guidance, tools and frameworks. More than a design system, it is a complete suite to enable assembly and operation of platforms faster, more consistently, and more cost-efficiently. See https://gel.westpacgroup.com.au/
Transforming UX/UI and design directing water for the world with Grundfos
Grundfos is the world’s largest water solutions manufacturer, delivering applications that provide billions of people worldwide with clean water. Making this possible behind the scenes I have been design directing a groundbreaking transformation of digital monitoring, predictive data and connected services built upon a new Grundfos Global Design Platform.
See the video: www.grundfos.com
Directing the design architecture behind the world’s leading Asset Management Platforms
See: www.jpmorgan.com and www.saltdesignsystem.com/salt/index
Catalysing transformational design strategy for Australia’s most trusted brand and top airline
See: www.qantas.com.au
Building Britain’s best not-for-profit digital team and Beating Heartbreak Forever
Awarded Digital Team of the Year, I scaled a team of 25 to 70+ transforming design and digital at the world’s leading heart and cardiovascular not-for-profit, British Heart Foundation. I reimagined the BHF strategy for digital and remodelled the operating model, starting up Product and Innovation teams, embedding Scrum, and creative directed UX/UI redesign of the largest digital estate in the NFP space. See www.bhf.org.uk
‘Buy Now, Pay Later’ re-designing consumer credit, re-imagining perfect CX
Making purchases fast, frictionless and flexible at the tap of a fingertip is what matters to retail bank customers today. I led strategy and design delivering a first-to-market experience across Europe. See the Case study: https://figma.fun/IZ2MdT
Delivering the next generation of Ferrari platform HMI UX/UI platforms
See: www.ferrari.com/SF90
Delivering the next generation of Ferrari platform HMI UX/UI platforms
Design directing the rebrand of the World’s Most Liveable City – Melbourne, Australia
Powering millions of transactions monthly – GDS Framework Design Direction for UK Government
See: www.gov.uk